Color

Bold and vibrant. We use color to express our brand personality and to tell our story.

Color palette

Primary colors

Teladoc Health Plum
Hex

351F65

RGB

53/31/101

CMYK

80/100/0/35

Teladoc Health Aqua
Hex

00B5E2

RGB

0/181/226

CMYK

75/0/5/0

White
Hex

FFFFFF

RGB

255/255/255

Accent colors

Green
Hex

0FAC26

RGB

15/172/38

CMYK

85/2/100/1

Purple
Hex

6240E8

RGB

98/64/232

CMYK

64/55/0/0

Berry
Hex

CA01BE

RGB

202/01/190

CMYK

20/90/10/0

Color hierarchy

When it comes to color use, here are the rules of the road:

Primary colors: Plum and Aqua are the Primary colors in our color palette. Always lead with Plum for consistency. White is used to create visual balance within a composition.

Accent colors: The Accent colors should always be combined with the Primary colors.

Core system

The Teladoc Health core system uses the Primary colors Plum, Aqua and White and three Accent colors. The combination of Primary and Accent colors across the spectrum expresses inclusion and brings breadth to our system.

Color use on consumer-facing assets

In our materials for consumer audiences, the Accent colors are assigned to each of our three core solutions: Mental Health (green), Primary360 (purple) and Condition Management (berry).

Mental Health

Green is a color of tranquility and clear-mindedness. The Mental Health solution leads with Green, accompanied by Plum and Aqua, which allows distinction of services and expertise. This fresh color brings perspective and peace of mind to our therapy and psychiatry services.

Condition Management

Berry is a color of vitality and energy. The Condition Management solution leads with the accent color Berry, always accompanied by Plum and Aqua. Berry provides warmth to the spectrum and conveys our empathy while also creating distinction from competitors' colors. This bold, modern color leaves a lasting impression, helping us speak to the enduring care we provide as part of our chronic care offering.

Primary360

Purple is a color of confidence and wisdom. The Primary360 solution leads with the accent color Purple, always accompanied by Plum and Aqua. This contemporary energetic color helps communicate our expertise and instills a sense of confidence in our audience.

Consumer-facing materials

Here is how the above color strategy is applied:

Mental Health

Condition Management

Primary360

For additional guidance, download our brand guidelines.

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