We use our iconography as a secondary graphic to help enrich our visual system and become more distinctive. Icons are simple and functional, directing the eye to convey information quickly. They should be used to elevate engagement within information-heavy content.
We use our iconography as a secondary graphic to help enrich our visual system and become more distinctive. Icons are simple and functional, directing the eye to convey information quickly. They should be used to elevate engagement within information-heavy content.
We have two icons sets, each with specific use cases
Primary icon set The primary icons should be used when helping to visually tell a story, guide or draw attention to information or break up content-heavy communications.
The color of the primary icons cannot be changed and should remain Plum, Aqua and White.
UI icon set The UI icons should be used instead of the primary icons when the primary icons' meaning, details and minimum size of 64 pixels cannot be maintained. These can also be used when a more simplified style is needed to avoid competing with other visual design elements.
The UI icons should be used for calls to action, such as download, upload, register, call, search, etc.
The color of the UI icons may be altered from Black to Plum, Aqua, White or Purple as needed for design application.
For additional guidance, download our brand guidelines.