Pavers

Inspired by the core shape in our Teladoc Health logo, these combinations of colors and shapes illustrate the breadth of the services we offer—and how they harmonize to create a better path forward for the people we serve.

Core paver shapes

The core pavers are fundamental to the Teladoc Health brand and are designed to visually tell our story in a fresh and distinct way.

Paver combinations—primary

Our pavers offer almost limitless flexibility—which is why we share the combinations on this page as a starting point. Based on these sample patterns, you can:

Change paver colors.
Remember that Plum and Aqua should always be the most prominent colors in the combination, and the Green and Berry Accent colors may not directly touch.

Remove individual pavers as needed.

Flip paver combinations vertically and horizontally.

Scale the combinations as needed to find the appropriate proportional balance between imagery, device and pavers.

Combination A
Combination B
Combination C
Combination D
Combination E
Combination F
Paver usage—lifestyle

Pavers are used with lifestyle imagery to represent a connected healthcare experience and the many steps in an individual's journey toward better health or an organization's transformation.

Things to keep in mind:

The pavers should be connected to each other, showing a connected journey.

The pavers should be at least 1/3 to 1/2 of the subject matter. Any less will make them too small and insignificant, while any larger tends to overshadow the subject matter.

Core paver shapes can be used to crop an image. Those images can be used alone or flanked by additional pavers, but pavers should not be used inside of the crop.

Pavers may extend outside of an image crop to either the left or right side, not both.

Paver usage­—devices

We place pavers around devices—including our own—to represent a data-driven experience.

Things to keep in mind:

The pavers should not be connected. They should surround the device as individual pavers.

Layer pavers in front of and behind the device, but do not cover key information on the screen.

Use the latest devices available on the market, nothing outdated like an iPhone 4 or a first-generation iPad.

Devices can be used straight on or perspective angle.

Drop shadows can be used, but only when the pavers are in digital applications. If using a drop shadow on pavers in front, use only 10% or less opacity.

Ensure the device screens show the new integrated Teladoc Health app, not legacy app screens.

Paver usage­—motion

Our pavers are designed to come to life. When animated, they should feel fluid and energetic and highlight—not distract from—our solutions and the people using them.

Paver-only usage­

Pavers can be used as heavy design elements in infographics, motion graphics, branded items, etc., and can contain short bits of text if needed.

Things to keep in mind:

Copy content inside of the paver shapes should be limited to short statements or individual statistics.

Pavers can be used for a device's screen wallpaper when used in conjunction with the pop-up message preview.

Pavers can be used to guide the eye and emphasize headlines and copy.

Make sure text passes accessibility standards for legibility, especially in digital applications. Please refer to the Contrast Checker, which defines large text as 14 pt or larger and bold.

Data visualization

Our brand colors and shapes can be used to create charts and illustrate data points.

Incorrect paver usage
Avoid skewing or distorting the pavers.
Avoid overlapping pavers.
Avoid placing pavers on angles. They should be rotated in 90° increments.
Avoid using shapes that are not the six core paver shapes.
Avoid using colors not in the approved color palette.
Avoid Green and Berry Accent colors touching.
Avoid creating disproportionate pavers in a combination.
Avoid overuse of one core paver shape—variety is key.
Avoid applying gradients or effects to the pavers.

For additional guidance, download our brand guidelines.

Download PDF
Teladoc Health