Teladoc Health Brand | Photography

Photography

Imagery expresses the story of our brand, our values, our expertise and the people we serve.

Photography overview

Images drive emotion. Here are the different photography styles that we use to pull on the heart strings.

People and services
This category shows consumers interacting and benefiting from Teladoc Health offerings. It shows Teladoc Health being used anytime, anywhere for things like scheduling appointments or interacting with physicians. We show people actively engaged with phone devices, tablets and computers.

Portraits
This category reflects our relationships and connections with patients and families: close-up and personal portraits in simple environments. Beyond singular portraits, this category captures moments in one's life when people are confident in having their health cared for. People are healthy, thriving and optimistic.

Unique moments
To capture the essence of our brand, we use a strong cinematic image style. We aim to capture people and those moments that inspire and tell a story in a genuine and engaging way. We explore shots and angles that enable room for the imagination—and the ability to put yourself in the image. Photos should look natural, candid and not feel forced or posed. Our photography principles apply to all images, including stock photo libraries.

Image cropping

We've got a unique perspective. One way we express it is through image cropping, as shown below.